Midcoast Timber Centres has been part of the Dahlsens group since 2011, when the Dahlsen family took the opportunity to expand into the greater Sydney market by purchasing Midcoast from founding owner Gary Goddard. The Dahlsens group is a 143-year-old, family owned and managed building materials supplier that began in the Victorian town of Bairnsdale in 1877. Today it is one of Australia’s largest truss and frame manufacturers and operates 55 trade sites throughout the country.
Midcoast has gone from strength to strength building upon its loyal customer base with a focus on customer service and an expanding network.
The Midcoast business is soon to become part of the well-established division of the Dahlsens group, known as Dahlsens Building Centres, or simply, Dahlsens. Dahlsens has a remarkable legacy of independence and trade focus proudly supplying builders and trades throughout Victoria and southern New South Wales.
Midcoast and Dahlsens will soon be structured as one trading entity. This merge will enable the business to become more efficient, share resources and increase competitive strength. It will position the two businesses to continue their journey to be the best choice in the market.
Dahlsens will be the STRONGEST independent building supply network in Victoria and New South Wales.
What does this mean for customers of Midcoast?
It is business as usual in terms of contact details, quotes, orders, lead times and truss and frame production. The Midcoast team will continue to help its customers get the job done, delivering what you need, when you need it.
In coming months, Midcoast will officially be known as Dahlsens
throughout New South Wales as well as Victoria
· The Dahlsens name will begin to appear on signage, vehicles, stationery and on team members’ uniforms
Customers will deal with the same people they’re used to dealing with
· The same locations remain, with the same phone numbers and the same service
· Trading accounts stays the same with no change to trading terms
Product pricing will remain unchanged
The Whole of House product range will continue to expand
The team is excited about this re-brand to the Dahlsens name knowing that this merge will bring positive changes enabling them to do the job even better.
For any questions about the name change, please don’t hesitate to get in touch with your local Midcoast branch manager.